Joining a new Community

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Officially known as Community Workforce Management Software Group (it’s a mouthful, they know), their proprietary software is mostly used by call center companies in order to maximize productivity and decrease caller wait times as well as encourage employee engagement. The problem was, though, how do they condense a 20-minute elevator speech into smaller digestible messages?

The solution: create a series of 2-minute informational videos that highlight the undeniably valuable tools and benefits of their software.

Working closely with the client, purpledoor marketing drafted copy to target workforce managers and utilized both original and stock footage as well as crucial after effects graphics. The result is a library of four videos that can be used in digital marketing campaigns, email marketing and social media.

Our purpose, as a marketing and branding partner, is to ensure that our client’s marketing goals are reached utilizing methods that maintain and convey their brand personality. You can check out two of the four videos here on our Vimeo page. And check back next month when I highlight a new client who wanted to launch a new company but needed a partner to help her get started.

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